Speaking
I speak on the parts of growth where channels meet product.
Conversion psychology, ASO and creative optimization, web-to-app growth, AI-built tooling, and marketing as a P&L function.
Performance marketing systems
How acquisition, creative, store pages, funnels, and unit economics fit together.
ASO and creative optimization
How store pages, creative signal, and post-install economics meet.
Commitment Flow
Why the click is only the first commitment, and how to diagnose the one that breaks.
Growth with AI agents
What to automate, what to keep human, and where agentic tooling can make the function sharper.
Past appearances
Expert ASO Panel — AppFollow
How to Increase App Store Conversion with ASO Creative Optimization, alongside Ubisoft and StoreMaven.
HerFrontier
A practical session for growth operators working close to product and revenue.
WN Conference Abu Dhabi 2024
MC role. Additional organizer materials can be added when available.
Closed investor summit
Growth results presented to a leadership group. Product and sensitive numbers removed publicly.