Commitment Flow Architecture
Conversion is the design of commitment.
I'm Dasha Antonova. I build growth and conversion systems for B2C and mobile. A user becoming a paying customer isn't one decision. It's a chain of smaller commitments, each one with a cost.
The idea
Every step in a flow asks the user to give something: attention, effort, data, trust, money. Each ask has weight.
Most growth work optimizes the surface of the leak: rewrite the button, shorten the form. Commitment Flow asks the harder question first: what's actually stopping the next commitment, and what's the lightest thing that moves it.
Proof
Rooms, panels, and systems where the work had to be specific.
What is here
Framework
The public paper for Commitment Flow Architecture. Dated, attributable, and built as the spine of the site.
Writing
Essays and talk recaps on conversion psychology, mobile growth, creative testing, and AI-built tooling.
Speaking
Talk topics, past appearances, and formats for panels, keynotes, workshops, and podcasts.